Ulf Bruder founded Bruder Consulting AB in 2008 after having worked for more then 40 years in the plastics industry. He has among other things worked in various senior technical positions at DuPont both in Europe and on the global market. In Sweden, his native country, he is best known for his tailored courses in the plastics industry and basic plastic training in the technical universities. Some years ago he published a plastic handbook in Swedish called “Värt att veta om plast”. This book is now available in English and Spanish. The English version is called “User’s guide to plastic” and the Spanish version “Guia por el mundo de los plasticos”. The book is the basis for the smart phone app.